We’re on the verge of 2014 and there is no denying that it is a technological world out there. A Simple Thank You is leading the way in funeral industry technology. Their digital registry system and FREE application is revolutionizing the traditional guest book, enhancing funeral service offerings and making pre-need marketing seemingly effortless. That is only the beginning of what A Simple Thank You offers. All of these benefits aside, A Simple Thank You’s greatest impact is felt by the family.
What is Digital Registry?
Digital registries offer funeral homes and their clients an opportunity to digitally capture, store, and organize guest contact information. In addition, this innovative technology helps simplify and automate the generation of print materials including: custom guest books, address labels, envelopes, and memorial pages.
As a funeral director, one of your primary goals is to exceed family expectations. A digital registry offering streamlines the collection of guest information and simplifies the acknowledgement card process for your families helping to minimize the stress associated and ease their burden. The addition of this service enables you to continue to help families through the grieving process even after they have said their final goodbyes.
Am I Ready For Digital Registry?
YES, but first let’s focus on the family. When returning home from the cemetery or a memorial service, not only has their world been turned upside down by losing a loved one, but now the family has to begin the first steps in moving forward without them. As a funeral home, you help the family prepare and manage the services. Offering A Simple Thank You digital registry is a way your funeral home can help grieving families days, weeks, or even months after the service. A Simple Thank You’s free iPad application allows guests to sign in, eliminating the frustrating illegible handwriting and incomplete guest information.
At the completion of the service, a memorial guest book, customized acknowledgement cards and addressed envelopes are prepared. In many communities it is customary to send acknowledgement cards to all persons that have attended a service. While in other communities acknowledgement cards are only sent to those who provided food, flowers, donations, and childcare among many other acts of kindness to support the families in their time of need. A Simple Thank You empowers the family to contact all guests, family members and friends without having to search for addresses.
“Our families are able to personalize the funeral more than ever before.”
~Jacob Vandenberg, Director of Vandenberg Funeral Homes (IL)
How Digital Registry Enables Funeral Homes To Simplify Their Business Model and Increase Revenue
Let’s not forget about the amazing advantages that digital registry offers funeral homes. If you take advantage of A Simple Thank You’s full service you will never have to stock memorial books or acknowledgement cards again! A Simple Thank You offers a complete package that allows your families to choose from 15 different memorial books with matching acknowledgment cards (including some great options that have been offered due to the partnership with A Simple Thank You and Bass-Mollett Publishers). You will free-up space in your funeral home, save valuable staff time not having to print memorial books, and instead be there to support your families or greet guests as they enter and exit your funeral home. With A Simple Thank You’s quick turn-around on the printing and shipping, it may make sense to save your funeral home the time and money. Your completed packages can be shipped directly to the family or if you prefer that additional personal contact, the package can be shipped straight to the funeral home.
You’re Intrigued By The Idea of Digital Registry But Would Rather Keep the Printing In House?
A Simple Thank You offers an in-house print option as well. Your funeral home can print the memorial pages, acknowledgement cards and address labels with an affordable monthly or annual fee.
“…gain an advantage by offering a service that the other funeral homes in town may not.”
Digital registry is a great way to help families, increase your revenue and gain a local advantage by offering a service that the other funeral homes in town may not. The funeral home also has the ability to collect leads for their marketing needs. A Simple Thank You’s digital registry offers an optional and customizable opt-in. The leads obtained through the opt-in may be used for marketing needs including your funeral home newsletter, pre-need or advertising events. (Please note that it is important that the funeral home check into their state laws regarding opt-in verbiage and email marketing.)
A Simple Thank You Offers The Market’s Most Simplistic Pricing
Most digital registry pricing can cause a major headache for set up, equipment, additional devices, live training for funeral homes, video tutorials and device data plans. A Simple Thank You has structured an all inclusive, non-complex pricing scale for their customers. Funeral homes have the option of purchasing the equipment on their own or they can select equipment through A Simple Thank You’s turnkey solution. There is no taxing investment required, startup or application fees. The only self startup cost required would be the purchase of an iPad and a $99 bracket for its security and protection.
Putting Your Best Foot Forward
Here is why digital registry is a logical step forward for the funeral industry: Most simply put, it is only an option. While some funeral homes use A Simple Thank You exclusively, most use the digital registry as a compliment to the traditional guest book. Some feel more comfortable using the traditional guest book but may not anticipate what monumental task they are about to endure after they have said goodbye.
Fast Mobile Sign-in Option
Funeral directors have expressed concern that digital registry may create longer lines. A Simple Thank You has addressed this by developing an application that will allow the guests to sign-in with their smartphone. So while guests wait to pay their respects, they can sign-in to the service from the mobile app available for download at your smartphone app store
How Will Elderly Guests React To Digital Registry?
This is a frequent concern among funeral directors. The funeral homes that are currently using digital registry have come up with some great ideas to overcome this “issue”. The first solution is to provide an attendant to help those in need of assistance. Not only are you helping the family but you are also offering customer service to those that could potentially be future clients. A second but most commonly used solution is informing the family that some may not be completely comfortable providing their information into the guest book. A great approach might be utilizing tech-savvy grandchildren, nieces or nephews that might be interested in helping during the services. There is no additional cost to the family or funeral home and it presents the tweens and teens with a fulfilling job to perform during the services.
How Do I Get Started?
The benefits that offering A Simple Thank You provides your families, funeral home and bottom line are increasingly evident in today’s marketplace. Once you decide to offer A Simple Thank You digital registry call them at (800) 483-0671. A Simple Thank You can offer bracket suggestions to secure your iPads through http://www.usaenclosures.com, offer FREE webinar training for your staff members and industry leading 24-hour customer service. If you would like to schedule a live webinar, please email us at firstname.lastname@example.org. Fill out the form below, go digital today and gain the advantage over your competition.